Rand-Air’s brand values realise agile sustainability

Amid more and more competitive industrial and fluctuating economic environments, quality and service excellence has not only become a big advantage, but additionally a vital efficiency differentiator, defining and enhancing long-term enterprise success.
Notably, service excellence is paramount in making certain sustainable monetary and operational management; in addition to facilitating and securing all-important customer relationships – and in creating new business and organisational development alternatives.
As such, Rand-Air – an established chief within the area of air, nitrogen, power, move (pumps), steam boiler and lighting options, and a half of the global Atlas Copco Specialty Rental division -consistently incorporates service excellence, together with its different guiding brand values of partnership, care, action and passion, in each interaction with prospects and suppliers to make sure long-term, sustainable value.
“In specific, excellence signifies a devoted and steady improvement of ourselves, our solutions and our processes to ship what’s required – and what has been promised – with nothing however the absolute best quality service the first time, every time to all our prospects – each internal and external,” says long-standing and extremely skilled Rand-Air Business Controller Ahmed Badat.
Incorporating the company’s 5 model values in the strategic monetary administration of Rand-Air and inside the higher Atlas Copco Specialty Rental division, Badat explains that his team works exhausting to attain strict financial deadlines in the most professional manner. This includes adhering to methods and processes, managed every day and featuring particular duties to make sure customer service is never delayed.
“By adopting this strategy, we reply to clients instantly, while remaining updated with all tasks – thereby providing a seamless, professional service,” he points out.
“Customer relationships are subsequently greatly enhanced, as they can depend on Rand-Air to fulfill their necessities for an optimised, simply accessible, appropriate and reliable rental answer in a timeous manner,” Badat explains.
Excellence – as an invaluable advantage and one of many company’s 5 brand values – considerably impacts on success, particularly for Rand-Air as a specialty rental company:
“Despite Rand-Air being a rental solutions provider – and subsequently producing no tangible end-product or asset – we are at all times remembered for our service excellence, and for solutions which help our prospects to fulfill their day by day operational challenges.
To guarantee and sustain lasting and optimistic customer impressions, we at all times purpose to be ‘one step ahead’ and ‘go the additional mile’ in service. With this strategy, we try to become ingrained as ‘first in thoughts, first in choice’ – and in the end the preferred native rental equipment solutions provider,” Badat points out.
‘Growing’ in excellence
A latest instance of the company’s steady improvement ethos is the digitisation of a few of its administrative and financial processes, to realize increasingly paperless operations and efficiencies.
To obtain the utmost service excellence, nonetheless, steady improvement – not solely by way of service and know-how, however through private and professional progress – is crucial, Badat believes.
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Complementing Badat’s perception is Rand-Air’s firmly embedded tradition of worker growth; which sees the company place strong emphasis on regular coaching, growth and upskilling to not only add value, however to develop passionate individuals to take on future roles and turn out to be future company leaders.
“In the finance division, I firmly believe within the worth of development, and comply with an strategy of allowing workers to grow. I encourage workers to work independently but additionally cohesively – and to make their very own choices – for the good thing about the corporate and to make agility rely for our clients. Furthermore, they’re inspired to develop, and develop their careers – be it academically or virtually, with excellent coaching and studying alternatives,” he enthuses.
Badat believes that on this manner, workers can enhance their own confidence to deal with new or totally different challenges sooner or later, and develop essentially the most optimal product and service solutions for customers.
“By combining development alternatives with the Rand-Air brand values of care, ardour, action, partnership and excellence, we be positive that our folks – tomorrow’s leaders – are passionate, caring and accountable in what they do – taking action to develop themselves and excel in their work,” he comments.
In flip, Rand-Air demonstrates the brand worth of partnership and help by partnering with employees and clients to grow, he provides.
“Consequently, customers can profit from the advantage of interacting with motivated employees, who possess a differentiated approach and aspire to create and ship successful, ‘out of the box’ solutions to exceed expectations and fulfill customer requirements,” Badat says.
Model with Rand-Air’s ethos of flexibility, agility and adaptability: not only in gross sales and operations, but in financial management and administration.
“As every customer and supplier has completely different wants and ranging expectations, we strive to be flexible enough to adapt and appropriately meet their necessities; whereas all the time adhering to high moral standards, within the bounds of legality and compliance and with no compromise on quality or safety,” Badat emphasises.
Milestones of success
For Badat, as a extremely experienced Chartered Accountant (CA) with more than 20 years’ expertise in operational and strategic positions and as a long-serving Business Controller and custodian of the Rand-Air financial services department since 2007, the company’s excellence is exemplified in key milestones:
These embrace the passion of the Rand-Air group in attaining ultimate company aims through shared mutual support and to exceed buyer expectations; in addition to the company’s exponential development, resilience, agility, swift flexibility and proactivity over the years.
“Underpinning the company’s success as a reputable market chief in Africa and main model in South Africa, is our management within the specialty rental sector and contribution to sustainable profitability inside the Atlas Copco Group; in addition to the production of exceptional monetary and in addition non-financial returns, such as high targets of gender equality, range and more,” Badat advises.
To build on this success and steady service excellence, Badat envisions future plans such as organic and potentially acquisitive growth – and a higher diversification of the company’s product portfolio.
“These goals, when effectively linked with constant partnership, care, motion, passion and excellence, will unlock much more market and progress opportunities the place Rand-Air can realise our ethos of constructing agility depend through exceptional service,” he concludes.

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