HomePro invests four billion baht in eco-friendly store, diversifies product portfolio in Thailand

Home decor and upgrade specialist, Home Product Center Plc, under the HomePro banner, declared a business growth investment of four billion baht this 12 months for store diffusion.
Ittaporn Srisukwattana, the firm’s senior vice chairman of design and product improvement, articulated that this monetary plan could be deployed towards the inauguration of two HomePro and eight Mega Home outlets this year.
A trio of Mega Home outlets have been unveiled during this year’s first quarter, one every at Rattanathibet, Tiwanon in Nonthaburi and Bang Phli in Samut Prakan places. A additional three branches are expected to open in the year’s second quarter, boosting enterprise enlargement.
Also on HomePro’s schedule is a store opening at the Seacon Square purchasing hub coming this Saturday. Business expansion is alleged to surge with the second leg of the year set to witness the opening of a pair more HomePro gift outlets.
Factoring in these new site additions, the entire depend of HomePro and Mega Home stores is slated to touch 127, spread both across domestic and international terrain, including Malaysia, by the shut of the current 12 months.
In Ittaporn’s words, the corporate skilled a significant enhance in spending power throughout this year’s first quarter due to the government-initiated stimulus package and the rebirth of tourism. However, post-election, the business experienced a minor stoop. With the formation of the new government, although, it is predicted that the home improvement sector will replicate a more promising future.
The company is not solely seeking to broaden its retailer base however can also be specializing in increasing its eco-friendly product range. This transfer aligns with the rising pattern of sustainable residing and environmental mindfulness. Recently, eco-home textile products, inclusive of the HLS model of energy-efficient curtains, have been added to HomePro’s green product portfolio, diversifying their business expansion technique.
The roll-out of HLS smart curtains serves as a stride towards upping the company’s availability of eco-friendly merchandise to 50% by 2025. This figure stood at 47% of the total product vary last year, reported Bangkok Post.
Further, according to Ittaporn, the firm goals to launch extra home model products throughout multiple categories on this year’s second half. Simple will embrace dishwashing objects created from tropical fruit. Over 100 merchandise underneath the company’s home model are set to be launched in the latter half of this yr.
The business expansion move goals to promptly reply to buyer demand and set the company other than its rivals whereas attracting new buyer demographics..

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