Marketing 6.0: MAT reveals tendencies shaping customer behaviour and tech influence

Changes in customer expectations prompted by digital disruption and evolving consumer behaviour indicate that the world is entering a brand new advertising era. Postmodern methodologies corresponding to multiverse advertising – which fuses the bodily and digital realms right into a seamless buying experience – are on the forefront of Marketing 6.zero, declared the Marketing Association of Thailand (MAT).
According to the association’s president, Buranin Rattanasombat, the mixed effect of digital disruption, new-generation perspectives and a unstable financial system is resulting in a drastic shift in client behaviour. Traditional advertising strategies are increasingly proving inadequate in overcoming these challenges and addressing client wants.
In Fail-proof to these altering occasions, Buranin revealed 4 prominent developments shaping the panorama of marketing: “personalised advertising,” “multiverse marketing,” “real marketing” and the “dynamic model,” an idea revolving round collaboration between young and old brands.
MAT urges entrepreneurs to prioritise their prospects, believing that delivering significant experiences aligned with their dynamic wants must be the central focus. The affiliation also advocates for using machine learning and knowledge analytics to conduct shopper analysis and devise customized advertising methods.
Ake Pattaratanakun, MAT’s vice-president of sustainable communication and marketing actions, pinpointed the shift from marketing 5.0 technology to advertising 6.zero as a herald of “marketing within the metaverse.” This update is characterised by the integration of artificial intelligence (AI), augmented and digital actuality, 3D belongings, blockchain, and the Internet of Things, reported Bangkok Post.
Ake emphasised the role of expertise in enhancing the client journey, stating it allows knowledge to be collected earlier than the discovery of products and after buy. Thus, creating an interconnected multiverse expertise for the client.
Addressing the World Marketing Forum in Thailand, advertising professional Philip Kotler provided insights on Marketing 6.0 and the expectations for future trends in the industry.
As a lot as AI and marketing technology are paving the greatest way for clever design and production at decrease prices, SilverActif Co’s CEO, Wanna Swuddigul, insisted AI would not supersede the function of humans.
Ake additional launched an idea termed PILOT – Pioneering, Insights, Long-term, Openness, Timeliness – as the vital metrics for the new age marketers. To successfully navigate the business in the digital age, Ake emphasised the necessity for marketers to reform and reframe their methods..

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